Profile & History
Company : CJ entertainment
CEO : Lee Gang-bok
Business propensity : The core of strategy is stable growth
Vision : Asia’s most valued Entertainment Group
Set up Business portfolio
Production of Korean movies
Alliance with major movie production company
Distribution of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distrib
Abstract
Due to the rapid development of internet society, Korean society in economic, cultural, social aspects is influenced by internet, instead of former mainstream media. The internet utilization on politics, however, was trivial. Despite its underdevelopment of internet usage on politics, with world trends of expansion of internet use, South Korea’s internet society on politics started t
major Airline companies, but Asiana Airline had hard time these days and its capital was impaired, so it’s hard for us to valuate that company. That’s why we selected Korean Air to analyze.
1. Business Strategy Analysis
Korean Air’s Vision is to be a Respected Leader in the World Airline Community, and mission is Excellence in Flight that includes operational Excellence, service Excelle
III. The Four Main Issues
In this survey, we picked 4 issues, which got nationwide interest among Koreans. One of our goals is to figure out coexistence of the Rally effect and left-skewed, cynical attitude of blogs, we needed to select controversial issues and they should be criticized by bloggers. Selected ones are the Cheonan sinking, the mad cow fears, the 4 major rivers project and the
Korean fast food market scale is about one point 3 trillion won. Experts evaluate Korean market is mature stage, because Korean appetite became westernized, Hamburger already have replaced Korean traditional meal with unprecedented growth rate. Major five companies which take the lead in Korean Fast-food market are Lotteria, McDonald’s, KFC, Popeye’s, and Burger King. Among these, Lotteria an